IT IS FINALLY HERE!


The most successful and adored Spanish-language comic character in history is now available on t-shirts for the first time in the US, and Surropa.com is the only one selling them!  Check the Condorito limited edition designs, choose your favorite and let is know what you think!

Bawls Limited Edition Tees, Name that Shirt

In anticipation of the new Bawls merch store, BawlsGear.com (powered by SOBO), Bawls is running a contest to name its first 3 designs (2 men's and 1 women's). The winner of the contest will receive a free limited edition Bawls shirt (only 250 of each shirt will be printed), as well as a case of Bawls Guarana. visit the Bawls website, www.bawls.com, for more information and to submit your names. The BawlsGear.com store is scheduled to launch in September 2009.

SOBO to Create Official Bawls Clothing Line

SOBO will be designing and selling a collection of limited edition Bawls t-shirts for men and women. The shirts will be available exclusively at Bawls.com this September.

Those of you not familiar with Bawls, you're probably not into gaming, paintball or BMX, three areas that the guarana-based beverage has focused its marketing efforts. If you need a little boost, check them out. They also have the first-ever, energy root beer (Geek Beer), which happens to be my favorite.

Julio Cesar Chavez Campeones Restaurant

SOBO was recently selected to design the merchandise for a new restaurant concept in Mesa, Arizona, Julio Cesar Chavez Campeones. The 30,000 square foot facility encompasses an authentic Mexican restaurant, sports bar and a concert venue for one of the greatest Mexican sport icons in history. We'll be soliciting feedback from all you JCC fans, so make sure to check back for newly-posted designs.

SOBO Distributing Zipz Shoes in Latin America

SOBO, along with its California partner EBA LLC, has recently been selected to distribute Zipz shoes in Latin America. For those of you not yet familiar with this brand (it launches in the US in September), it is destined to completely reinvent the way you purchase shoes... The shoe's upper zips off and can be replaced with other colors, patters, high-top/low-top, etc. For the first time ever, you can purchase the outsole separately from the upper, creating your own unique look. The owners have spent the last five years perfecting the quality and it really is one of the most comfortable shoes you'll wear. Latin American retailers that are interested in purchasing, you can contact us at info@sobogear.com. Look for more information shortly.