In Support of Haiti, SOBO Creates T-shirt

As a small gesture of support and financial assistance for the victims of this horrible tragedy in Haiti, SOBO and Surropa have agreed to donate all profits from the sale of this shirt (available for men and women) to Yele.org, an organization founded by Wyclef Jean in 2005. The idea for this shirt came from a song you may have heard on the news as Haitians try to cope with this unfathomable ordeal.

SOBO Designer Creates Custom Shirts at Art Basel - F Factory

SOBO designer, Helena Garcia, creates custom shirts at Art Basel - F Factory.

NEW TALENT!

Hey! We've just heard tunes from a new pop artist and thought we'd share it with you!!

Nicolas Mayorca, a young Colombian talent, who brings new waves to the Latin Music scene; he has grabbed everybodys attention, not only for his fresh and natural voice, but also for his charasmatic personality. Nicolas launched his first single "TANTO," which talks about how men are never truly able to please a woman. "Un Secreto Enre Los Dos" is the title of his album that will be released in a few weeks; it has everyday stories, clear and direct lyrcis and unique rythms. Let us know what you think.

  

Check it out! www.myspace.com/nicolasmayorca

SOBO Wallpaper Designs Available at AT&T

Check out some of the latest SOBO cellphone wallpapers, now available from AT&T.

SOBO Designs Shirts For Latin Grammy Awards

SOBO was recently commissioned to design 3 shirts for the Latin Grammy awards on November 5, 2009. Designs include a adult thermal called Latin Groves as well as a t-shirt version for kids. SOBO will also produce the official nominee t-shirt. Check out the Grammy's official store at www.latingrammystore.com.

SOBO Launches BAWLSgear.com

Last Night SOBO launched the official online store for Guarana-powered beverage, BAWLS. The drink has achieved cult-like status among gamers, paintballers and BMXers and SOBO hopes its t-shirts (other products to come) will appeal to their loyal fans. SOBO will not only design the products to be sold on the site but will also manage the entire sales process.

More pics from Beast Brothers Painting Exhibit at Kidrobot

Here are some additional pics from Ernesto's (SOBO's Creative Director) painting exhibit at Kidrobot in Miami. Kid Robot employees were also sporting SOBO t-shirts designed by Jorge Ortega. SOBO President, Dean Schwartz, was also in attendance, as well as new SOBO client and BAWLS owner, Hoby Bupert.

SOBO Designer Ernesto East from the beast brothers Showcases New Designs for Kidrobot

Last night SOBO designer, Ernesto East and his brother Carlos East, also know as the Beast Brothers, showcased their new Flip Out canvases at Kidrobot Miami Art Gallery. Their limited edition custom Dunny collection is also now available for sale at Kidrobot's online store . For those of you that don't have $500-$2000 to spend on some amazing artwork, the good news is that SOBO will soon be printing some of these designs and will make them available at our online store, www.surropa.com.

New Limited Edition Julio Cesar Chavez T-Shirts

The new limited Edition Julio Cesar Chavez t-shirts are now on the press, getting ready for the grand opening of JCC's new restaurant in Mesa, Artizona. We're only printing 250 of each shirt and they will only be available for sale at the restaurant. For those of you eager to get your hands on one of these, but live outside of Arizona, email us your contact information and size (S-XL) and we'll use our influence to hook you up. More cool designs to come.

Cuélate y Gana una Camisa SOBO

SOBO is currently running a promotion with AOL Latino, offering up some SOBO tees to the winner of their "Cuélate y Gana" promotion. To win, send in your name, address, telephone and the name of the contest to lanotaganadora@aol.com. Everyone that enters will also receive a 15% discount at Surropa.com.

Bawls Limited Edition Tees, Name that Shirt

In anticipation of the new Bawls merch store, BawlsGear.com (powered by SOBO), Bawls is running a contest to name its first 3 designs (2 men's and 1 women's). The winner of the contest will receive a free limited edition Bawls shirt (only 250 of each shirt will be printed), as well as a case of Bawls Guarana. visit the Bawls website, www.bawls.com, for more information and to submit your names. The BawlsGear.com store is scheduled to launch in September 2009.

Notebook

Great creative definitely deserves to be past around the internet and go viral. This video, by Dutch artist Evelien Lohbeck, transforms an ordinary notebook into a "high tech" computer. Blurring the lines between reality and animation, she keeps you wanting to see what comes next. Check it out, you won't be disappointed.

SOBO to Create Official Bawls Clothing Line

SOBO will be designing and selling a collection of limited edition Bawls t-shirts for men and women. The shirts will be available exclusively at Bawls.com this September.

Those of you not familiar with Bawls, you're probably not into gaming, paintball or BMX, three areas that the guarana-based beverage has focused its marketing efforts. If you need a little boost, check them out. They also have the first-ever, energy root beer (Geek Beer), which happens to be my favorite.

SOBO Offices Robbed

Last night some crazy fan rammed in the gate in our parking lot, broke 2 hurricane-proof windows and stole a bunch of shirts from our Miami office. The funny thing is that he left all the computers, printers, cameras, etc. Guess he really liked the shirts. Make sure to get them while they're hot (literally) at www.surropa.com.

La Cave des Fondus

I recently came upon this French Restaurant in New York City called La Cave des Fondus. The unique thing about this new hot spot, which opened in December of last year, is not its intentionally rude waiters (living in Miami, this is definitely not a novel feature), but the fact that they serve wine in glass baby bottles. Could this become the next big trend in alcohol consumption... I'll let you decide.

Julio Cesar Chavez Campeones Restaurant

SOBO was recently selected to design the merchandise for a new restaurant concept in Mesa, Arizona, Julio Cesar Chavez Campeones. The 30,000 square foot facility encompasses an authentic Mexican restaurant, sports bar and a concert venue for one of the greatest Mexican sport icons in history. We'll be soliciting feedback from all you JCC fans, so make sure to check back for newly-posted designs.

Mil Máscaras, A Living Legend

Yesterday, I spoke on the phone with Mil Mascaras, one of the most important Mexican wrestlers in history. Having grown up outside Boston, Lucha Libre was something pretty foreign to me. After having worked in Latin America for over 15 years, however, I have definitely gained an appreciation for Lucha Libre and for the ground-breaking work Mil Mascaras started when he first entered the professional ring in 1965. He is known for introducing high-flying moves such as the plancha and tope suicida, as he travelled across the world entertaining fans from Mexico to the US to Japan. Mil Mascara's persona and flashy look was originally created for the big screen, and performed in over 17 Mexican horror/wrestling/action films. The name Mil Mascaras means "a thousand masks." He allegedly wore a different mask for each match. Those of you who haven't yet experienced Lucha Libre, make sure to check out our friends at Lucha Va Voom, which is now leaving it's home in California to perform shows in Chicago and New York.

SOBO Distributing Zipz Shoes in Latin America

SOBO, along with its California partner EBA LLC, has recently been selected to distribute Zipz shoes in Latin America. For those of you not yet familiar with this brand (it launches in the US in September), it is destined to completely reinvent the way you purchase shoes... The shoe's upper zips off and can be replaced with other colors, patters, high-top/low-top, etc. For the first time ever, you can purchase the outsole separately from the upper, creating your own unique look. The owners have spent the last five years perfecting the quality and it really is one of the most comfortable shoes you'll wear. Latin American retailers that are interested in purchasing, you can contact us at info@sobogear.com. Look for more information shortly.

Over the River

Most of you may be familiar with the artistic works of Christo and Jeanne-Claude from their most recent 2005 work in Central Park. They created a series of 7,503 vinyl gates with nylon fabric panels, transforming the park into a canvas that only could be replicated by the artists themselves. Their other past works have included highlighting the islands in Biscayne Bay, Miami with pink fabric, the Pont Neuf in Paris with polyamide fabric or the Reichstag in Berlin, with an aluminum-looking polypropylene. Through these works, they always manage to call attention to structures and the environment in ways that create a renewed appreciation. Their most recent project, scheduled to be revealed sometime in 2013, involves suspending shimmering waves of fabric, for a distance of 5.9 miles, above the Arkansas River in Colorado.

Peligrosa en Brooklyn, July 8th & 9th