Tecate gives Mexican soccer fans the ultimate way to cheer for their team during the World Cup

What do you get when you combine crazed soccer fans with one of Mexico’s signature beer brands? Tecate face paint! Okay, so maybe it’s not the first thing that came to mind, but here is how it came to be.

Tecate’s agency, Adrenalina, tapped SOBO Concepts to come up with an idea for an inexpensive giveaway for the true fan of the Mexican national soccer team – with World Cup approaching in Summer 2010. We came to the table with ideas ranging from t-shirts to lucha libre masks to face paint.

Face paint was the winner, produced in green, white and red – the national colors of Mexico. Adrenalina came up with a unique packaging design to showcase crazy fans on the front, with a World Cup schedule on the back. A can of Tecate with the tagline “Con Carácter” also appears on front and back of the package.

Heineken’s Mexican brands buyer (Heineken recently acquired Tecate and other Mexican beer brands) sold the idea to distributors in California, Texas and Illinois. SOBO delivered the product in one month. GOAL!

Don’t be surprised if you see some of those loco face-painters cheering on team Mexico in the World Cup in June.

Condorito Makes Appearance with Flex on Mun2 18 & Over

Check out this video where Mun2 host, Guad Venegas, interviews Flex, decked in a SOBO designed Condorito tee. Purchase this tee exclusively at Surropa.com

Mariachi x Punk

About a year ago NPR reported on the band, The Bronx. Members of the once hard-core punk band transformed themselves into the Mariachi El Punk. Those of you who are from Los Angeles understand the Mexican influence on all aspects of the city, from food to music. According to the band's singer, Matt Caughtran and Guy Raz, the band's guitarist... "I think that mariachi, or Latin music in general, is as much a Southern California kind of music as punk... Probably the most important bands in our lives are Black Flag and Los Lobos."

This T-shirt, designed by Christy Gonzalez, was inspired by this concept. Let us know what you think.

Beast Brothers did it for the Munny

Ernesto East and his brother Carlos East, also know as the Beast Brothers born in an Aztec temple, deep inside the jungles of Mexico, The Beast Brothers spent most of their childhood developing their unique and distinct style of art. Through the years, this royal pair has used their mighty twin powers to create memorable works for Nike, Kidrobot, Reebok, Bacardi, Vans and again for SOBO.

They have created fresh new Munny figurines for SOBO.

 

SOBO CUSTOM MUNNY 1 

  

SOBO CUSTOM MUNNY 2 

  

SOBO CUSTOM MUNNY 3 

  

 SOBO CUSTOM MUNNY 4 

  

SOBO CUSTOM MUNNY 5

& did we forget to tell you the amazing Helena Garcia did it for the Munny also...

SOBO CUSTOM MUNNY HELENA GARCIA

Head this way for information in regards to Carlos & Ernesto East adventures

http://www.thebeastbrothers.com

http://www.flickr.com/photos/kidrobotrules/sets/72157622322063052

http://www.myspace.com/beastbrothers

Alexis Ziritt + Helena Garcia = SOBO Custom Slip-on Vans

Alexis Ziritt

A Venezuelen illustrator & comic book artist his style is a influence of old Mexican comics like El Santo, Kaliman and Fantomas, and the great lucha libre movie lobby cards.  He has created a limited custom line of Vans for SOBO.

Some of his works include: music flyers for groups such as Mastodon, Cage, and Prefuse 73, concept art and storyboards for movies and T.V., Complex magazine, published short comics in BARSOWIA magazine(part of a Galicia collective with David Rubin), plus his own comic series “Rudo” and "MEKANO TURBO".

Helena Garcia

Raised in South Florida with a BFA in Illustration from Ringling School of Art and Design in Sarasota, Helena enjoys creating designs and paintings consisting of whimsical characters. These include animals to little girls with funny haircuts and everything in between. Her inspirations come from Japanese aesthetics, cartoons from the 60’s and vintage design. On her spare time she enjoys baking cupcakes for her family and friends, playing Mario Kart Wii and napping with her chihuahua, Kiko. 

Alexis Ziritt : SOBO Custom Vans 1

Alexis Ziritt : SOBO Custom Vans 2

 

Helena Garcia : SOBO CUSTOM VANS 3

Helena Garcia : SOBO CUSTOM VANS 4

 

Alexis Ziritt : SOBO CUSTOM VANS 5

Be Sure to check out amazing worlds of Alexis Ziritt & Helena Garcia

http://aziritt.blogspot.com

http://www.behance.net/aziritt 

http://aziritt.wordpress.com/portfolio

http://www.helenagarcia.com

 

In Support of Haiti, SOBO Creates T-shirt

As a small gesture of support and financial assistance for the victims of this horrible tragedy in Haiti, SOBO and Surropa have agreed to donate all profits from the sale of this shirt (available for men and women) to Yele.org, an organization founded by Wyclef Jean in 2005. The idea for this shirt came from a song you may have heard on the news as Haitians try to cope with this unfathomable ordeal.