Notebook

Great creative definitely deserves to be past around the internet and go viral. This video, by Dutch artist Evelien Lohbeck, transforms an ordinary notebook into a "high tech" computer. Blurring the lines between reality and animation, she keeps you wanting to see what comes next. Check it out, you won't be disappointed.

SOBO to Create Official Bawls Clothing Line

SOBO will be designing and selling a collection of limited edition Bawls t-shirts for men and women. The shirts will be available exclusively at Bawls.com this September.

Those of you not familiar with Bawls, you're probably not into gaming, paintball or BMX, three areas that the guarana-based beverage has focused its marketing efforts. If you need a little boost, check them out. They also have the first-ever, energy root beer (Geek Beer), which happens to be my favorite.

SOBO Offices Robbed

Last night some crazy fan rammed in the gate in our parking lot, broke 2 hurricane-proof windows and stole a bunch of shirts from our Miami office. The funny thing is that he left all the computers, printers, cameras, etc. Guess he really liked the shirts. Make sure to get them while they're hot (literally) at www.surropa.com.

8bit DAFT PUNK

Daft punk is one of my favourite bands ever, this is a very unique experiment.
DA CHIP!

La Cave des Fondus

I recently came upon this French Restaurant in New York City called La Cave des Fondus. The unique thing about this new hot spot, which opened in December of last year, is not its intentionally rude waiters (living in Miami, this is definitely not a novel feature), but the fact that they serve wine in glass baby bottles. Could this become the next big trend in alcohol consumption... I'll let you decide.

I just found out this illustration

and i think its hilarious!

Julio Cesar Chavez Campeones Restaurant

SOBO was recently selected to design the merchandise for a new restaurant concept in Mesa, Arizona, Julio Cesar Chavez Campeones. The 30,000 square foot facility encompasses an authentic Mexican restaurant, sports bar and a concert venue for one of the greatest Mexican sport icons in history. We'll be soliciting feedback from all you JCC fans, so make sure to check back for newly-posted designs.

Mil Máscaras, A Living Legend

Yesterday, I spoke on the phone with Mil Mascaras, one of the most important Mexican wrestlers in history. Having grown up outside Boston, Lucha Libre was something pretty foreign to me. After having worked in Latin America for over 15 years, however, I have definitely gained an appreciation for Lucha Libre and for the ground-breaking work Mil Mascaras started when he first entered the professional ring in 1965. He is known for introducing high-flying moves such as the plancha and tope suicida, as he travelled across the world entertaining fans from Mexico to the US to Japan. Mil Mascara's persona and flashy look was originally created for the big screen, and performed in over 17 Mexican horror/wrestling/action films. The name Mil Mascaras means "a thousand masks." He allegedly wore a different mask for each match. Those of you who haven't yet experienced Lucha Libre, make sure to check out our friends at Lucha Va Voom, which is now leaving it's home in California to perform shows in Chicago and New York.

SOBO Distributing Zipz Shoes in Latin America

SOBO, along with its California partner EBA LLC, has recently been selected to distribute Zipz shoes in Latin America. For those of you not yet familiar with this brand (it launches in the US in September), it is destined to completely reinvent the way you purchase shoes... The shoe's upper zips off and can be replaced with other colors, patters, high-top/low-top, etc. For the first time ever, you can purchase the outsole separately from the upper, creating your own unique look. The owners have spent the last five years perfecting the quality and it really is one of the most comfortable shoes you'll wear. Latin American retailers that are interested in purchasing, you can contact us at info@sobogear.com. Look for more information shortly.

Over the River

Most of you may be familiar with the artistic works of Christo and Jeanne-Claude from their most recent 2005 work in Central Park. They created a series of 7,503 vinyl gates with nylon fabric panels, transforming the park into a canvas that only could be replicated by the artists themselves. Their other past works have included highlighting the islands in Biscayne Bay, Miami with pink fabric, the Pont Neuf in Paris with polyamide fabric or the Reichstag in Berlin, with an aluminum-looking polypropylene. Through these works, they always manage to call attention to structures and the environment in ways that create a renewed appreciation. Their most recent project, scheduled to be revealed sometime in 2013, involves suspending shimmering waves of fabric, for a distance of 5.9 miles, above the Arkansas River in Colorado.

Peligrosa en Brooklyn, July 8th & 9th

SOBO Jaguar Tee Makes TV Debut

SOBO's Jaguar tee recently popped up on ME (Music & Entertainment) TV's show Sonido Boombox, hosted by Paul Saucedo. Thanks to our friend DJ Orion for all his help and support.