SOBO Sponsors Meet & Greet in Brooklyn

Whether you're a New Yorker or just attending LAMC (Latin Alternative Music Conference), make sure to attend a meet and greet, sponsored by SOBO, at Cafecito Bogota in Brooklyn. Not only will you be able to listen to some great Cumbia and Tropical music but you'll also get to hang with some pretty cool music industry professionals. For more information visit our friends at Peligrosa or just stop by from 5-8PM.

Live Action Art Tonight at Create: Fixate

Those of you in Los Angeles, make sure to check out Create: Fixate, an art show that gives emerging artists the opportunity to expose their craft to a larger audience. This year, they have also teamed up with Live Action Art (LAA), which pits artists head-to-head with their piers in a thematic competition for everyone to watch. This year, the show's them is architecture, so you'll have an opportunity to see them work with cinder blocks, metal fences and other construction materials. By the way, I've also heard that there will be some killer music...Art and tunes...Sounds like a great evening to me.

SATURDAY June 27th
9pm - 3am
613 Imperial St
Los Angeles, CA 90021

Go Getter Sign

Not sure why, something about these crazy times we're living, made this piece of art by Patrick Martinez appealing. Perhaps it combines the energy and passion of a sports game with the desperation people are currently feeling. Definitely a strong statement but it spoke to me none the less.

SOBO for Sale at The Museo Alameda

SOBO products made their debut in San Antonio at The Museo Alameda store this past weekend for the American Sabor Music Fest. We heard that the performances were off the hook and SOBO shirts were flying out the door (this makes us happy). Thanks again to the Museo for taking a chance with our brand. We hope all you San Antonians (is that how you say it?) stop buy and check out our designs. Send us your comments to info@sobogear.com.

Re-Amimated Artistry

I just came upon these cool cartoon illustrations and thought I would share. Ever wonder what the Simpsons would look like anime style? Or if Fear and Loathing in Las Vegas was illustrated Super Mario style? Click here to check them out. The pictures include a variety of well-known icons in cartoons, films and comics, and show them redrawn in different illustrative styles.

Picasso Art Day

Today, June 24th, is Picasso Art Day. In 1901, Pablo Picasso's first art exhibition opened in Paris, France. Did you also know that Picasso's full name was Pablo Diego Jose Francisco de Paula Nepomuceno Maria de los Remedios Cipriano de la Santisima Trinidad Ruiz y Picasso... What a mouth-full. Having produced over 50,000 works during his lifetime gave him unprecedented exposure. The fact that he spearheaded the century's most important movement (cubism) and its defining technique (collage) and painted its most imposing masterpiece ("Guernica") - makes it hard to believe that most subsequent modern artists haven't been influenced Picasso.

LP3 is the name of the new RATATAT record!

LP3

If you like good music you like RATATAT which is a band formed by multi instrumentalist and programmer Evan Mast and guitarist Mike Srithmstroud from NY. The music that they make is purely instrumental but is so unique that you will wonder why you didn't know about them all this time.
For those who already know them you have to hear LP3! filled with majestic baroque guitar riffs, enigmatic reverse rhythms and other sonic surprises.... you're gonna love it.

Create Fixate June 27th Downtown LA

Now in its 8th year, Create Fixate is geared towards promoting artists who have significant bodies of work, yet limited resources for self-promotion and exposure. The show consists of a unique combination of art and music and is a must-see for anyone who collects or just has an appreciation for great art, in all its forms. This years theme is architecture and it's bound to be extremely enlightening and innovative. Make sure to check it out on June 27th in downtown LA.

Lucha Va Voom Hits LA Once Again

Those of you in Los Angeles who haven't yet seen Lucha VaVoom, it's coming to the Mayan Theater on June 24 & 25th. The show combines the best of Mexican lucha libre and a vaudeville-style burlesque show. Trust me when I tell you that you've never seen anything quite like this before. Those outside of LA, the show is coming to San Francisco, Anaheim and San Diego in August and Chicago and New York in September.

SOBO Makes Debut on Mun2, 18 & Over

Guad Venegas, the host of the Mun2 show, 18 & Over, sports SOBO's Skate Virgin design during his interview with Wisin y Yandel.

Hobnox audiotool! Music for the mases

if you like creating music or ever wondered how its like to have music machines and sound effects you have to check HOBNOX AUDIOTOOL , this is a flash based online application that allows you to connect devices in infinite ways to create music.
You can even record and save your jams.

The Wierd, Twisted and Amazing World of Blu

Those of you who aren't familiar with the works of Blu, you need to watch this video.The animation takes you on a tour of a graffiti-filled Buenos Aires Neighborhood as well as an art museum. It's hard to think about the twisted mind that created this but it's also one of the most interesting and thought-provoking animations I've ever seen.

SOBO Graphics Now Available on AT&T

Those of you who are AT&T subscribers, you can now download some of your favorite SOBO designs onto your cell phone. Simply enter SOBO into the AT&T search bar and our designs will appear. Those of you with different carriers, stay tuned, the others will be coming online shortly.

DVD with 45 terabytes capacity coming soon

The days of DVD era have not gone far away and there comes a new milestone achievement in the world of technology "DVD Power". The days are not far away when you will walk with tear bytes of data in your hand!. The new DVD technology will enable the users to store upto 45 terabytes of data in a single disc. Dr James Chon of the Swinburne University of Technology, holds up a DVD containing new technology that can store data in five dimensions, in Melbourne. The disc holds nearly 10,000 times more data than standard DVD’s, a study published in the peer-reviewed journal Nature stated.

SOBO Designer @ MOCCA Art Festival

SOBO designer, Alexis Ziritt, recently attended the 8th annual Museum of Comic and Cartoon Art Festival to show off his latest editions of Calavera Comics. The show took place at the Lexingon Avenue Armory, where talented designers and artists showed off their work. Alexis received great reviews and is definitely starting to attract a strong following for his work.

SOBO Working on Developing the Perfect Fit Tee

SOBO is currently working with multiple t-shirt manufacturers to come up with the most comfortable, best fitting, softest t-shirt possible for our customer. To help us with our efforts, we'd love to hear from as many people as possible about their likes and dislikes when it comes to tees. For you women, please don't take this the wrong way, but if you could send us your measurements, it would greatly help our efforts. Please email us at info@sobogear.com

American Sabor Free Music Fest

Those of you in San Antonio, don't forget about the free concert, "American Sabor," given by The Museo Alameda, on Saturday, June 20th in Market Square. While you're listening, make sure to stop by the Alameda store to pick up your SOBO tee.

Luis Nieto a Creative Genius

I've recently started to notice the work of director, Luis Nieto. Born in Colombia, he studied visual communications and went on to become an art director at various agencies. He has done work for brands such as Nintendo, Nike, ATP, Heineken and Visa. Nieto excels as a painter, an animator, a designer, a live action director and a graphic artist. Check out some of his latest work, including his latest spot for Infamous (a Playstation game)... Really amazing stuff.

Gianluca Fallone

Gianluca Fallone is a designer/illustrator from Argentina, currently based in London. At only 23 years old, he has managed to build up an impressive folio that includes work with clients such as MTV, Nike and Cartoon Network.

Fallone’s stance is simple —’I love type and design, and I particularly like when both are present — and evident in much of his work. He is inspired by Japanese animation and comic books that also triggered his ’illustration-design rollercoaster,’ and his pieces are beautifully crafted and extremely detailed. Fallone is putting his mark on the Argentinean design world, and we are expecting to see great things from this young and amazingly talented artist. - Brendan McKnight

Check out more of his work at http://www.gianlucafallone.com/

Thanks to Andres Hernandez

As a new apparel company (with limited budgets), we're often times forced to rely on the generosity of others. Andres Hernandez, photographer extraordinaire, is one of those people. Having worked with brands such as Mazda, Axe, Hawaiian Tropic and many others, we were honored to have him photograph our first SOBO collection. Make sure to check out his work andreshernandez. Thanks Andres!

SOBO Products @ The Alameda Museum

SOBO shirts are now available at Museo Alameda (www.thealameda.org) in San Antonio, TX. This museum is the largest Latino museum in the US and hosts over 1 million visitors per year. The museum tells the story of the Latino experience in America through art, history and culture. SOBO is very excited and honored to be part of this experience. Make sure to stop by the next time you're in town.

Slimbox test

We fold Tshirts like this!

This might look like a trick at first, but if you keep practicing you will be surprised that this method really works!

SOBO Launches Clothing Line

SOBO is a new and exciting apparel and lifestyle company who's mission is to evolve Hispanic-focused products to today's tech-savvy, culturally proud Latino. Based in Miami (which many claim to be South of the Border), we're part of a great bilingual/bicultural community. It's our goal to offer products that bring out the best in Hispanic culture, humor and style. Part of our strategy also involves seeking out great artists and designers to collaborate with us as we attempt to help grow the Latino clothing category. We look forward to hearing from you, as we're always open to new ideas and suggestions.

Hello world!!!

Welcome to our brand new blog!