Thursday, June 3, 2010

Tecate gives Mexican soccer fans the ultimate way to cheer for their team during the World Cup

What do you get when you combine crazed soccer fans with one of Mexico’s signature beer brands? Tecate face paint! Okay, so maybe it’s not the first thing that came to mind, but here is how it came to be.

Tecate’s agency, Adrenalina, tapped SOBO Concepts to come up with an idea for an inexpensive giveaway for the true fan of the Mexican national soccer team – with World Cup approaching in Summer 2010. We came to the table with ideas ranging from t-shirts to lucha libre masks to face paint.

Face paint was the winner, produced in green, white and red – the national colors of Mexico. Adrenalina came up with a unique packaging design to showcase crazy fans on the front, with a World Cup schedule on the back. A can of Tecate with the tagline “Con Carácter” also appears on front and back of the package.

Heineken’s Mexican brands buyer (Heineken recently acquired Tecate and other Mexican beer brands) sold the idea to distributors in California, Texas and Illinois. SOBO delivered the product in one month. GOAL!

Don’t be surprised if you see some of those loco face-painters cheering on team Mexico in the World Cup in June.

Thursday, March 25, 2010

Condorito Makes Appearance with Flex on Mun2 18 & Over

Check out this video where Mun2 host, Guad Venegas, interviews Flex, decked in a SOBO designed Condorito tee. Purchase this tee exclusively at

Monday, March 22, 2010

Mariachi x Punk

About a year ago NPR reported on the band, The Bronx. Members of the once hard-core punk band transformed themselves into the Mariachi El Punk. Those of you who are from Los Angeles understand the Mexican influence on all aspects of the city, from food to music. According to the band's singer, Matt Caughtran and Guy Raz, the band's guitarist... "I think that mariachi, or Latin music in general, is as much a Southern California kind of music as punk... Probably the most important bands in our lives are Black Flag and Los Lobos."

This T-shirt, designed by Christy Gonzalez, was inspired by this concept. Let us know what you think.

Sunday, February 7, 2010

Beast Brothers did it for the Munny

Ernesto East and his brother Carlos East, also know as the Beast Brothers born in an Aztec temple, deep inside the jungles of Mexico, The Beast Brothers spent most of their childhood developing their unique and distinct style of art. Through the years, this royal pair has used their mighty twin powers to create memorable works for Nike, Kidrobot, Reebok, Bacardi, Vans and again for SOBO.

They have created fresh new Munny figurines for SOBO.


& did we forget to tell you the amazing Helena Garcia did it for the Munny also...

Head this way for information in regards to Carlos & Ernesto East adventures

Thursday, February 4, 2010

Alexis Ziritt + Helena Garcia = SOBO Custom Slip-on Vans

Alexis Ziritt

A Venezuelen illustrator & comic book artist his style is a influence of old Mexican comics like El Santo, Kaliman and Fantomas, and the great lucha libre movie lobby cards.  He has created a limited custom line of Vans for SOBO.

Some of his works include: music flyers for groups such as Mastodon, Cage, and Prefuse 73, concept art and storyboards for movies and T.V., Complex magazine, published short comics in BARSOWIA magazine(part of a Galicia collective with David Rubin), plus his own comic series “Rudo” and "MEKANO TURBO".

Helena Garcia

Raised in South Florida with a BFA in Illustration from Ringling School of Art and Design in Sarasota, Helena enjoys creating designs and paintings consisting of whimsical characters. These include animals to little girls with funny haircuts and everything in between. Her inspirations come from Japanese aesthetics, cartoons from the 60’s and vintage design. On her spare time she enjoys baking cupcakes for her family and friends, playing Mario Kart Wii and napping with her chihuahua, Kiko. 


Helena Garcia : SOBO CUSTOM VANS 4


Be Sure to check out amazing worlds of Alexis Ziritt & Helena Garcia


Friday, January 15, 2010

In Support of Haiti, SOBO Creates T-shirt

As a small gesture of support and financial assistance for the victims of this horrible tragedy in Haiti, SOBO and Surropa have agreed to donate all profits from the sale of this shirt (available for men and women) to, an organization founded by Wyclef Jean in 2005. The idea for this shirt came from a song you may have heard on the news as Haitians try to cope with this unfathomable ordeal.

Tuesday, December 22, 2009


The most successful and adored Spanish-language comic character in history is now available on t-shirts for the first time in the US, and is the only one selling them!  Check the Condorito limited edition designs, choose your favorite and let is know what you think!

Friday, December 4, 2009

We are so sure you have read PLOP!  the typical free-fall "sound" of the popular Condorito or even Exijo Una Explicacion!!! (I demand an Explanation). Well... guess what? Condorito, one of the most popular Comics, meant to be by his author -PEPO- a typical reresentaion of the Latin American people will be part of our SOBO family.  The comic of a condor living in an imaginary town usually brings sexist jokes, expressed graphically in the artwork! STAY TUNED!!! Here we share the website with you guys English and Spanish versions. Enjoy but don't PLOP!

Thursday, December 3, 2009

SOBO Designer Creates Custom Shirts at Art Basel - F Factory

SOBO designer, Helena Garcia, creates custom shirts at Art Basel - F Factory.

Wednesday, November 25, 2009


Check this out!!!!

For those Miami residents and art lovers, ARTOPIA Gallery brings the opening of IN.DIG.ENOUS- painting and esculpture- exhibition "Originating or recurring naturally in a particular place" You will find recognized Miami artist like Carbonell and Purvis Young, as well as new artists.
Artopia Gallery opens its doors not only with this group exhibition, but also with murals painted by Juan Rozas, Dario Posada and Santiago Betancur.
Stop by Artopia Gallery
1753 NE 2nd Ave, Miami Fl, 33132 - 305.785.8833


PACHA MASSIVE Globalstep DJ set Miami Beach on 11/27!


A DJ set by Nova of Pacha Massive at Café Barcelona in Miami Beach this weekend!  Hope you can make it and sweat off some of that Thanksgiving turkey. 
For those of you that haven’t checked out the ultra cool new video for “If You Want It” (the first single off the new album “If You Want It”) check it out here:

Tuesday, November 24, 2009


Hey! We've just heard tunes from a new pop artist and thought we'd share it with you!!

Nicolas Mayorca, a young Colombian talent, who brings new waves to the Latin Music scene; he has grabbed everybodys attention, not only for his fresh and natural voice, but also for his charasmatic personality. Nicolas launched his first single "TANTO," which talks about how men are never truly able to please a woman. "Un Secreto Enre Los Dos" is the title of his album that will be released in a few weeks; it has everyday stories, clear and direct lyrcis and unique rythms. Let us know what you think.

Friday, October 9, 2009

SOBO Wallpaper Designs Available at AT&T

Check out some of the latest SOBO cellphone wallpapers, now available from AT&T.

Thursday, September 24, 2009

SOBO Designs Shirts For Latin Grammy Awards

SOBO was recently commissioned to design 3 shirts for the Latin Grammy awards on November 5, 2009. Designs include a adult thermal called Latin Groves as well as a t-shirt version for kids. SOBO will also produce the official nominee t-shirt. Check out the Grammy's official store at

Wednesday, September 23, 2009

SOBO Launches

Last Night SOBO launched the official online store for Guarana-powered beverage, BAWLS. The drink has achieved cult-like status among gamers, paintballers and BMXers and SOBO hopes its t-shirts (other products to come) will appeal to their loyal fans. SOBO will not only design the products to be sold on the site but will also manage the entire sales process.

More pics from Beast Brothers Painting Exhibit at Kidrobot

Here are some additional pics from Ernesto's (SOBO's Creative Director) painting exhibit at Kidrobot in Miami. Kid Robot employees were also sporting SOBO t-shirts designed by Jorge Ortega. SOBO President, Dean Schwartz, was also in attendance, as well as new SOBO client and BAWLS owner, Hoby Bupert.

Thursday, September 17, 2009

SOBO Designer Ernesto East from the beast brothers Showcases New Designs for Kidrobot

Last night SOBO designer, Ernesto East and his brother Carlos East, also know as the Beast Brothers, showcased their new Flip Out canvases at Kidrobot Miami Art Gallery. Their limited edition custom Dunny collection is also now available for sale at Kidrobot's online store . For those of you that don't have $500-$2000 to spend on some amazing artwork, the good news is that SOBO will soon be printing some of these designs and will make them available at our online store,

Monday, September 14, 2009

New Limited Edition Julio Cesar Chavez T-Shirts

The new limited Edition Julio Cesar Chavez t-shirts are now on the press, getting ready for the grand opening of JCC's new restaurant in Mesa, Artizona. We're only printing 250 of each shirt and they will only be available for sale at the restaurant. For those of you eager to get your hands on one of these, but live outside of Arizona, email us your contact information and size (S-XL) and we'll use our influence to hook you up. More cool designs to come.

Tuesday, September 1, 2009

Cuélate y Gana una Camisa SOBO

SOBO is currently running a promotion with AOL Latino, offering up some SOBO tees to the winner of their "Cuélate y Gana" promotion. To win, send in your name, address, telephone and the name of the contest to Everyone that enters will also receive a 15% discount at

Sunday, August 16, 2009

HP stop motion animation

This is an awesome made for the HP D&AD Students Award made by Matt Robinson y Tom Wrigglesworth.
Its awesome...

Saturday, August 15, 2009


The Beast Brothers have outdone themselves with this 8-inch recreation of their contribution to The Baroness's 30 Customs x 30 Friends charity auction. Meticulously painted and detailed, this stylish skullfaced, sombrero-wearing charro comes in a custom hand-stained wooden box with purple silk lining and retails for $800.This custom is at Kidrobot NY and its the last of a limited edition of 10 pieces so run and grab it while you can! Get it here!
also check

Saturday, August 8, 2009

Bawls Limited Edition Tees, Name that Shirt

In anticipation of the new Bawls merch store, (powered by SOBO), Bawls is running a contest to name its first 3 designs (2 men's and 1 women's). The winner of the contest will receive a free limited edition Bawls shirt (only 250 of each shirt will be printed), as well as a case of Bawls Guarana. visit the Bawls website,, for more information and to submit your names. The store is scheduled to launch in September 2009.

Wednesday, July 22, 2009


Great creative definitely deserves to be past around the internet and go viral. This video, by Dutch artist Evelien Lohbeck, transforms an ordinary notebook into a "high tech" computer. Blurring the lines between reality and animation, she keeps you wanting to see what comes next. Check it out, you won't be disappointed.

Friday, July 17, 2009

SOBO to Create Official Bawls Clothing Line

SOBO will be designing and selling a collection of limited edition Bawls t-shirts for men and women. The shirts will be available exclusively at this September.

Those of you not familiar with Bawls, you're probably not into gaming, paintball or BMX, three areas that the guarana-based beverage has focused its marketing efforts. If you need a little boost, check them out. They also have the first-ever, energy root beer (Geek Beer), which happens to be my favorite.

SOBO Offices Robbed

Last night some crazy fan rammed in the gate in our parking lot, broke 2 hurricane-proof windows and stole a bunch of shirts from our Miami office. The funny thing is that he left all the computers, printers, cameras, etc. Guess he really liked the shirts. Make sure to get them while they're hot (literally) at

Wednesday, July 15, 2009


Daft punk is one of my favourite bands ever, this is a very unique experiment.

Tuesday, July 14, 2009

La Cave des Fondus

I recently came upon this French Restaurant in New York City called La Cave des Fondus. The unique thing about this new hot spot, which opened in December of last year, is not its intentionally rude waiters (living in Miami, this is definitely not a novel feature), but the fact that they serve wine in glass baby bottles. Could this become the next big trend in alcohol consumption... I'll let you decide.

Saturday, July 11, 2009

I just found out this illustration

and i think its hilarious!

Friday, July 10, 2009

Julio Cesar Chavez Campeones Restaurant

SOBO was recently selected to design the merchandise for a new restaurant concept in Mesa, Arizona, Julio Cesar Chavez Campeones. The 30,000 square foot facility encompasses an authentic Mexican restaurant, sports bar and a concert venue for one of the greatest Mexican sport icons in history. We'll be soliciting feedback from all you JCC fans, so make sure to check back for newly-posted designs.

Tuesday, July 7, 2009

Mil Máscaras, A Living Legend

Yesterday, I spoke on the phone with Mil Mascaras, one of the most important Mexican wrestlers in history. Having grown up outside Boston, Lucha Libre was something pretty foreign to me. After having worked in Latin America for over 15 years, however, I have definitely gained an appreciation for Lucha Libre and for the ground-breaking work Mil Mascaras started when he first entered the professional ring in 1965. He is known for introducing high-flying moves such as the plancha and tope suicida, as he travelled across the world entertaining fans from Mexico to the US to Japan. Mil Mascara's persona and flashy look was originally created for the big screen, and performed in over 17 Mexican horror/wrestling/action films. The name Mil Mascaras means "a thousand masks." He allegedly wore a different mask for each match. Those of you who haven't yet experienced Lucha Libre, make sure to check out our friends at Lucha Va Voom, which is now leaving it's home in California to perform shows in Chicago and New York.

SOBO Distributing Zipz Shoes in Latin America

SOBO, along with its California partner EBA LLC, has recently been selected to distribute Zipz shoes in Latin America. For those of you not yet familiar with this brand (it launches in the US in September), it is destined to completely reinvent the way you purchase shoes... The shoe's upper zips off and can be replaced with other colors, patters, high-top/low-top, etc. For the first time ever, you can purchase the outsole separately from the upper, creating your own unique look. The owners have spent the last five years perfecting the quality and it really is one of the most comfortable shoes you'll wear. Latin American retailers that are interested in purchasing, you can contact us at Look for more information shortly.

Monday, July 6, 2009

Over the River

Most of you may be familiar with the artistic works of Christo and Jeanne-Claude from their most recent 2005 work in Central Park. They created a series of 7,503 vinyl gates with nylon fabric panels, transforming the park into a canvas that only could be replicated by the artists themselves. Their other past works have included highlighting the islands in Biscayne Bay, Miami with pink fabric, the Pont Neuf in Paris with polyamide fabric or the Reichstag in Berlin, with an aluminum-looking polypropylene. Through these works, they always manage to call attention to structures and the environment in ways that create a renewed appreciation. Their most recent project, scheduled to be revealed sometime in 2013, involves suspending shimmering waves of fabric, for a distance of 5.9 miles, above the Arkansas River in Colorado.

Friday, July 3, 2009

Wednesday, July 1, 2009

SOBO Jaguar Tee Makes TV Debut

SOBO's Jaguar tee recently popped up on ME (Music & Entertainment) TV's show Sonido Boombox, hosted by Paul Saucedo. Thanks to our friend DJ Orion for all his help and support.

Tuesday, June 30, 2009

SOBO Sponsors Meet & Greet in Brooklyn

Whether you're a New Yorker or just attending LAMC (Latin Alternative Music Conference), make sure to attend a meet and greet, sponsored by SOBO, at Cafecito Bogota in Brooklyn. Not only will you be able to listen to some great Cumbia and Tropical music but you'll also get to hang with some pretty cool music industry professionals. For more information visit our friends at Peligrosa or just stop by from 5-8PM.

Saturday, June 27, 2009

Live Action Art Tonight at Create: Fixate

Those of you in Los Angeles, make sure to check out Create: Fixate, an art show that gives emerging artists the opportunity to expose their craft to a larger audience. This year, they have also teamed up with Live Action Art (LAA), which pits artists head-to-head with their piers in a thematic competition for everyone to watch. This year, the show's them is architecture, so you'll have an opportunity to see them work with cinder blocks, metal fences and other construction materials. By the way, I've also heard that there will be some killer music...Art and tunes...Sounds like a great evening to me.

SATURDAY June 27th
9pm - 3am
613 Imperial St
Los Angeles, CA 90021

Friday, June 26, 2009

Go Getter Sign

Not sure why, something about these crazy times we're living, made this piece of art by Patrick Martinez appealing. Perhaps it combines the energy and passion of a sports game with the desperation people are currently feeling. Definitely a strong statement but it spoke to me none the less.

Thursday, June 25, 2009

SOBO for Sale at The Museo Alameda

SOBO products made their debut in San Antonio at The Museo Alameda store this past weekend for the American Sabor Music Fest. We heard that the performances were off the hook and SOBO shirts were flying out the door (this makes us happy). Thanks again to the Museo for taking a chance with our brand. We hope all you San Antonians (is that how you say it?) stop buy and check out our designs. Send us your comments to